What has become known as the first Miss America pageant was, at its start in 1921, an activity designed to attract tourists to extend their Labor Day holiday weekend and enjoy festivities in Atlantic City, New Jersey. Atlantic City’s Inter-City Beauty Contest, as it was initially called, attracted over 1,500 photographic entries from around the country, all vying to win the “Golden Mermaid” award and cash prizes. DC resident Margaret Gorman won.
Six “Inter-City Beauties” arrived in Atlantic City and entered a new event: The “Inter-City Beauty” contest. It was judged in stylish afternoon attire not only by the judges, but also the public, who shared in 50 percent of the final score. Personality played a large role in the voting as masses of people surrounded each entrant to get to know her better and throw questions at them throughout the event.
Margaret Gorman was a junior at Western High School in Washington, D.C. when her photo was entered into a popularity contest at the Washington Herald. She was chosen as “Miss District of Columbia” in 1921 at age 16 on account of her athletic ability, past accomplishments, and outgoing personality. As a result of that victory, she was invited to join the Second Annual Atlantic City Pageant held on September 8, 1921, as an honored guest. There she was invited to join a new event: the “Inter-City Beauty” contest. She won the titles “Inter-City Beauty, Amateur” and “The Most Beautiful Bathing Girl in America” after competing in the Bather’s Revue. She won the grand prize, the Golden Mermaid trophy.
She was expected to defend her positions the next year, but someone else had attained the title of “Miss Washington, D.C.,” so she was instead crowned as “Miss America.” She is the only Miss America to receive her crown at the end of the year.
Gorman was the lightest Miss America at 108 pounds until 1949, when Jacque Mercer of Phoenix, Arizona, weighed in at 106 and won the title.
Gorman later said: “I never cared to be Miss America. It wasn’t my idea. I am so bored by it all. I really want to forget the whole thing.” She still owned the sea-green chiffon and sequined dress that she wore in the 1922 competition.
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